Sugar Spring Productions was founded by Steve Roberts in 1996. Robert Smith joined the company that same year to help work on an artist development project..

The following years Sugar Spring promoted many shows and worked in conjuction with certain theatres or venues to help support and promote shows.

Sugar Spring expanded its scope across the country to include movie production, artist development, showcase, christian artist, country, blues and comedy tours.

Sugar Spring worked with some of the best recording studios, producers, technicians and PR companies showcasing in Nashville Tennessee.